.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, when accustomed to running into billions in venture capital annually, have actually increased nearly $360 thousand so far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That slowdown is because of market concentration, improved regulatory pressures, and also economical uncertainties.ADWEEK spoke with five VCs that continue to acquire adtech companies, despite these obstacles, about what they are actually searching for and also what they stay away from. Perhaps unsurprisingly, these capitalists are targeting options in privacy-focused innovations and also industry-specific places like linked TV.